Retaining the Appearance of Right

Many journalists have worked long and hard to gain the trust of and build rapport with their readers. Once gained, that rapport often results in the public ceasing to see journalists as part of the public, and holding them to a higher standard of accountability.

But journalists are part of the public; with family ties, career goals and lives that cause potential conflicts of interest. As was the case of the Ifill story, no conflict existed. Yet, seemingly little thought was given to the way others could use her interests against her, it became a story.

With this in mind, don't think too harshly of those that underestimated potential conflicts with less than stellar results.

For beginning journalists, like myself, serious review of the following questions could prevent serious backlash:

1. Why is this story important to me?

Journalists always ask why a story is important, but by evaluating the importance an issue on a personal level. If a story is of great personal significance to a writer, it may prove difficult to report on the matter as objectively as possible.

2. Do any of the facts seem important to you or those you associate with?

Even if the facts seem to touch most of the public in the same way, do not underestimate the way the public will scrutinize its consequences for you and those you know.

3. Could my relationships, current or past, be used to create a conflict of interest in this particular story? If so, would my acknowledgment and dismissal of the potential conflict harm my credibility more than quashing the appearance of impropriety?

4. Could someone else in your newsroom or on your team report on the matter more thoroughly and objectively with little hardship?

While many of us have great ideas for stories and would love the byline to accompany our own portfolio, a civic journalist must place public interest before his or her own ego.